My Life Philosophy by Omotola Osunrinde - 1532 Words

AN ESSAY ON MY PHILOSOPHY OF LIFE BY Margaret Omotola Osunrinde tola.osunrinde@yahoo.co.uk Life is beyond a state of physical and biological existence; it is also a platform for self-realization, which is viable by self-determination, improvement and socialization. This is why I ensure to always strive hard and apply the principle of excellence in whatever I do. I know that my motivation would keep me in tune with life dynamics such that the harder I work, the better I score and the more fulfilled I become. Everyone has their own personal outlook on life, but whatever one’s opinion is, excellence is in tandem with life fulfillment as fulfillment results to happiness. Aristotle once expressed that â€Å"Happiness is the most desirable thing†¦show more content†¦The few mere men and women who had demonstrated excellence had become kings in their world. Their lives have been laced with success; they are fulfilled and happy. Having realized that excellence is a process and can be achieved, as I grew older, I started to form personal goals, and pursued them fervently. I would set academia and performance-related objectives, and achieve them. Although, in the process of my goal pursuit, I have experienced the natural process of success and setbacks. As I gained more experience and observed people who achieved excellence the more, I started to identify a certain pattern of principles and beliefs that linked up successes. I acted in accordance to these and started to experience excellence in my endeavors – whether it was being on the dean’s list, graduating as one of the best student in my department, delivering record-breaking results where I work, and so on. I have established that as long as one keep focusing on these key principles, results would be eminent and one’s life will continually become a state of admiration for others. It will be a path that people will like to watch, learn and follow. It is believed that commitment, diligence, confidence, focused connection, positive imagery, distraction control, ongoing learning, and mental readiness form the foundation for excellence. ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ ·

Environmental Threats Of The Twenty First Century - 901 Words

Environmental Threats of the Twenty-First Century While there are many grave environmental issues plaguing our society today, two problems truly stand out: water sanitation and overpopulation. These issues have the potential to destroy our planet and have become almost insurmountable in recent years. Unless mankind takes action, our future generations may be in a dire situation. If we were able to conquer these two major dilemmas, we can enjoy many centuries to come. However, if the current trends continue, we may eventually find ourselves on the endangered species list. According to the World Health Organization, more than 750 Million people currently lack access to clean water1. That is roughly 2.5 times the population of the United States. Diarrhea caused by inadequate drinking water, sanitation, and hygiene kills an estimated 842,000 people every year globally, or approximately 2,300 people per day2. That is roughly the population of Jefferson and Tuscaloosa counties together. Imagine two major metropolitan areas in our state being completely wiped out each year. We Americans take clean water for granted. If we need a drink or to wash our hands, we can simply walk in to any home or business and turn on a faucet. If we need to use the restroom, we walk to another room and our waste is disposed of with the press of a lever. If we don t like the taste of our tap water, we have a variety of bottled water at our fingertips. We can fish and swim in most of our lakes andShow MoreRelatedThe Nature Of The Forest1562 Words   |  7 Pagesinto many small i solated ones. â€Å"There is no environmental minister on earth who can stop the oil from coming out of the sand, because the money is too big. But we have to be very strict on environmental impact.† Stà ©phane Dion, Federal Minister of Environment . Although the Oil Sands are a huge pollutant they are considered to be too much of a resource not to mine them. 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Global Business Marketing Business Planning

Question: Discuss about the Global Business Marketingfor Business Planning. Answer: Introduction Global business marketing refers the selling of products in the international market. Therefore, an organisation requires to include an effective procedure of business planning, producing, marketing and promoting their products in the global market. As per the statement of Ferraro Brody (2015), it can be stated that global marketing is benefitted for the products. This study will highlight how Mercedes Smart fortwo, Germany will meet the individuals requirement in the target market. Mercedes Smart, Germany has planned to expand their business in the market of Australia. In this context, this study will conduct the strategic analysis of Australia. Daimler Ag is a German multinational automotive company, whose headquarter is at Stuttgart, Baden- Wurttemberg, Germany. Daimler AG is the manufacturing organisation of Mercedes Smart fortwo (daimler.com). Daimler AG is the thirteenth largest car manufacturer automobile organisation. How Host Country meet the needs of Chosen Country Mercedes smart fortwo is a new smart third generation car. This car has two seats and two doors. The designing of this model reflects good balance between thee mind and the heart of the users. The design of Mercedes smart for two is familiar as FUN.ctional. It is known that automobile industry in Germany is most competitive and innovative within the world. Therefore, it can be mentioned that the employees of this country will be able to meet the Australian consumers requirement. How Product will be Accepted and usable by Australia Impact on Environment: Research shows that the consumers of Australia are willing to be comfortable during their journey. As a result, Mercedes smart fortwo will provide all the level of comfort to the consumers. Hill, Cronk Wickramasekera (2013) opined that Australia has been suffering from huge pollution and the government has restricted the usage of car. In this point, it can be observed that carbon emission from the engine of this car is very less. It emits 119 grams carbon per kilometre. Demand and Supply of Small Cars: On the contrary, Vercellotti Vercellotti (2016) argued that Australia is famous for the manufacturing of large sized passenger vehicles. Therefore, consumers are willing to purchase small sized cars. Australia is not usually produced small sized cars. Therefore, the demand for the small car for the use of personal usage has been increasing in Australia. This also proves that in case of expanding the business of Mercedes Smart fortwo, the company will get the success in their business. On the other hand, in case of launching this product in the other country, Mercedes smart fortwo has determined that they will charge affordable price from the consumers. By doing so, the management will be able to occupy a large portion of market in Australia. They set $ 15000 for this model. Mercedes smart fortwo has made a grand success in Europe. Furthermore, report shows that monthly purchase of vehicles for the personal use has been increasing in Australia since 1988, which can be noticed in the following chart: Figure 1: trend of purchasing of cars in Australia (Source: Cavusgil et al., 2014) From the above figure it can be observed that the trend of purchasing cars have been increasing with the passage of time. This proves that the consumers are willing to purchase the small sized cars. Therefore, if Mercedes smart fortwo will expand their business in the market of Australia, the Merecedes manufacturing company will be benefitted. Strategic Analysis In order to discuss the strategic analysis of Australian automobile industry, the economical, political, social environment of the target market is required to understand. Economical Factor: According to Rittenburg (2016), economical factors of target market are associated with the exchange rate and global economic growth of the host nation. As a result, larger amount of revenue restrained even in case of lower demand compared to the supply. On the other hand, due to the rise of inflation in the world market, has increased the price of the cars. On the other hand, the price of the fuel is depending upon the price elasticity of oil. Therefore, high price of oil leads to the fall in demand in Australia. In this situation, the demand for Mercedes smart fortwo will be decreased (Data.worldbank.org 2017). Political Factors: Political factors refer the major law and regulations of Australia, which reflects an organisation in case of expanding their business in the Australian market. In the words of Aronczyk (2013), the laws and regulations are brought up around the environmental measurement, which are required to fulfil to the automobile company. On the other hand, government of Australia also impose tariff in case of trading of cars from Germany. This would protect the countrys exporters from the international trade. In this point, Adekola Sergi (2016) mentioned that the automobile requires to set affordable price of their product, so that after tax imposition, the price of the importable cars would not be increased highly. Social-Cultural Factors: Based on the demographic condition and standard of living of Australia, the purchasing pattern will depend. The income statement of the consumers will directly make an effect on the purchasing behaviour. However, it can be noticed that increase the interest regarding the small sized cars has been increasing within the country. As a result, the revenue earning by the organisation will be increased. This will in turn increase the GDP of the target market. Environmental Factors: Mercedes has the opportunity in case of providing the more environmental products, such as higher fuel efficiency cars. Therefore, Rittenburg (2016) cited that business sustainability will be increased through the improvements in organisations process efficiency in this country. Brief Competition Analysis for Products Key Competition The major competitors of Mercedes Company in Australia are such as Iveco and Elfin. They are small car manufacturing company of Australia. In the year of 1983, Elfin first manufacture junior models of the cars. They are specialised in the production of small sized cars. On the other hand, Iveco has the specialisation in the manufacturing of small sized semi trucks. Figure 2: Revenue earning (Source: Created by author) Recommendations for Key Strategies Pricing Strategy: In order to make the business successful in the Australian market, Mercedes requires to consider the income statement of the consumers In addition, they also consider the ability to pay of the consumers, competitors action, target market condition in case of expanding the business. Therefore, it can be recommended the car manufacturing company requires to set penetration pricing policy in order to gain the market (Adekola Sergi, 2016). As the demand is high for this car in Australia, therefore, Mercedes has planned to charge higher price for the products initially and then with the passage of time, the price of the car will be decreased. Distribution Strategy: Mercedes smart fortwo has planned to distribute their products in Australia to the wholesalers. It is not possible to sale the products to the consumers directly. The wholesalers will sell the cars directly to the customers. As the demand for this smart car is higher in Australia, therefore, the management of Mercedes Smart fortwo will not be able to communicate individually with the consumers, therefore, they take the help of the wholesalers (Adekola Sergi, 2016). Product Promotion: Moreover, Aronczyk (2013) mentioned that in order to market the product in Australia, Mercedes requires to take the help of media, social networking sites for the purpose of advertisements. The effective promotional strategy such as providing innovative offer can increase the sales of the company. Conclusion The major concern of this study is to market Mercedes smart fortwo car in the market of Australia. Therefore, the company requires to first identifying the political, environmental, economical and the social factors in Australia, which can affect the organisation in case of expansion. The organisation also requires to follow penetration pricing policy in order to occupy the market. References Adekola, A., Sergi, B. S. (2016).Global business management: A cross-cultural perspective. Routledge. Aronczyk, M. (2013).Branding the nation: The global business of national identity. Oxford University Press. Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014).International business. Pearson Australia. Ferraro, G., Brody, E. K. (2015).Cultural Dimension of Global Business. Routledge. Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), 418-428. Hill, C. W., Cronk, T., Wickramasekera, R. (2013).Global business today. McGraw-Hill Education (Australia). Rittenburg, T. L. (2016). Cowboy Ethics: Marketing Gimmick or Business Ethics Tool?. InThriving in a New World Economy(pp. 31-35). Springer International Publishing. Vercellotti, S. V., Vercellotti, J. R. (2016). The development of a global small chemical business with international marketing and outreach. InChemistry without Borders: Careers, Research, and Entrepreneurship(pp. 147-156). American Chemical Society. Wild, J., Wild, K. L., Han, J. C. (2014).International business. Pearson Education Limited. GDP per capita (current US$) | Data. (2017).Data.worldbank.org. Retrieved 31 January 2017, from https://data.worldbank.org/indicator/NY.GDP.PCAP.CD?locations=AU-IM (2017). Retrieved 2 February 2017, from https://www.daimler.com/company/